8 Other Reasons Jewellery, helmed by designer Charles Lichaa, is an original Australian accessories line, which launched in 2010. Over the years, the brand has developed a dedicated following, wowing both local and international fashion stylists and bloggers alike. Diversity in design, quality and affordability are what make the line so loved and craved. The 8 Other Reasons girl is unapologetically sexy showcasing a beautiful intensity and a perfectly undone look. She's the stone cold fox in boots, the life of the party and the girl with the great accessories.