Mallows Beautys' mission is to create skincare that will make you glow girl, inside and out. This is a bright, outspoken brand, which celebrates imperfection and educates the consumer about skin, rather than selling false dreams of ‘perfection’ and ‘quick fixes’. Mallows Beauty embrace reality (spots, scars, pores and all) and empowers girls, women (and everyone actually) to appreciate themselves rather than criticise. Instead of highlighting insecurities and promising the unachievable, our skincare aims to treat the skin and mind by encouraging positivity: repeat after me “I am enough” “I am beautiful” “I am confident.” Mallows Beauty are building a girl power community that gives back to their customers as 5% of profits will be donated to mental health charities. We promise to deliver good quality vegetarian and vegan skincare, dermatologically tested, that is made in the UK.