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Happiness Brand

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Happiness Brand was founded in 2007, in a pursuit to find Happiness. Happiness Fashion is an Italian clothing label, with an LA edge (and influence) to it, with the aim of spreading happiness around the world. The collection features graphic printed onto casual wear, influenced by current news, music, and gossip. The Happiness collection has quickly caught on and gained a huge cult following. The label's original motto 'Happiness is a $10 tee' remains the unofficial lifestyle concept behind this revolutionary brand.