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|Björn Borg says JA! Björn Borg says JA! to changing the game, just like the tennis legend who gave them their name. Björn Borg says JA! to having fun with fashion. After all, they make clothes for people not models. Björn Borg says JA! to JA! because JA is the new NO! It liberates us to do anything, be anything, express anything, challenge anything and create anything not just in fashion but life as well. So, if you are with them, just say JA!|