The UGG® Australia story began in 1978 when a surfer by the name of Brian Smith needed a way to keep his feet warm between waves and the UGG Classic was born. Crafted from Merino grade A sheepskin, the classic surf boot is lightweight and perfect for walking on sand. The idea caught on and today UGG® Boots have become a phenomenon.
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Mission Statement - UGG® Australia markets the premier brand in luxury and comfort.
Philosophy - UGG® Australia delivers on its promise of luxury and comfort. UGG® Australia is about accessible luxury. Our products fit into the consumer's every day life offering them products that are fashionable, comfortable, and attainable.
Product - The UGG® Australia product platform is directed toward consumers who value luxury, comfort and the highest quality footwear available. Only the finest materials are used in the construction of our products - the highest quality leathers and suedes, and of course, the world's finest sheepskin. UGG® Australia is the world's largest purveyor of grade-A sheepskin. We take great care to ensure that every shoe is going to feel great from the moment our consumer tries it on.
UGG's really have become a wardrobe staple + everyone has been seen wearing them. Megan Fox, Jessica Alba, Katie Price, The Saturdays, Cheryl Cole - the list goes on. Similar to UGG - we stock Australia Luxe and Koolaburra boots so be sure to check them both out.
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