Wheels and Doll Baby is a fashion label that has grown from strength to strength, having developed from its original and iconic flagship boutique in Australia. Founded by Melanie Greensmith and then husband Brett Ford, Wheels and Doll Baby first opened in 1987 in Hay Street, Perth before relocating to Crown Street in Darlinghurst, Sydney. The label is now run by Greensmith and her partner, Divinyls guitarist Mark McEntee.
Wheels and Doll Baby clothing combines two different themes, rock culture and luxury, in a juxtaposition of luxurious and elegant fabrics assembled with a playful construction creative exclusive and individual designs. With such an elaborate design scheme, the brand has been able to penetrate many mainstream trends, injecting a little bit of mischievousness into the world of fashion.
Wheels and Doll Baby clothing has become a popular range within the world of celebrity fashion and has been championed by style icons such as Sadie Frost, Kelly Osborne, Katy Perry and Pink. As celebrities strive for something different to help preserve their individualism and image, they have turned to the sassy and intermittent designs seen in the Wheels and Doll Baby clothing range.
One of the brands most popular endorsements came from Sarah Michelle Gellar, who was given the clothes to wear on the hit TV series Buffy the Vampire Slayer, after it was agreed by Lisa and Fred Segal to stock Wheels and Doll Baby clothing in the Los Angeles boutiques.
As part of their appreciation to her contribution to the fashion industry, Melanie Greensmith was awarded a star on the WA Fashion Walk of Fame on Kin Street in Perth. Wheels and Doll Baby clothing continues to support its rich Australian heritage and benefits from the vintage inspired and sourced fabrics and materials.
With so many different styles and designs for you to choose from, including an array of rich and vibrant colours, you are sure to find exactly what you are looking for within our amazing selection of Wheels and Doll Baby clothing right here at Spoiled Brat. If you like what you see within our range, you may want to check out similar collections, such as Lamis Khamis clothing. In addition to this, we also stock a wide variety of Rebel Yell clothing for you to browse through and buy online.
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