Yumi was founded in London in 2007 and is a women’s fashion brand which produces feminine clothing that utilises colour and shape to create a fashionable, individual look which flatters the form and figure of any woman. The Yumi collection features an eclectic mix of street styles mixed with a beautiful feminine charm, giving the brand a beautifully unique style and image.
Drawing on a range of retro design influences, the Yumi collection features styles such as 60s shift shapes, vintage patterns, bold prints, mini dresses, ‘bubble’ shapes and many more. The result of these design inspirations is a beautiful, retro influenced brand with a modern twist that entices a large celebrity following including such names as Dionne Bromfield, Alesha Dixon, Charlie Brooks, Sienna Miller, Fearne Cotton & Lily Allen. The materials used in the range include a mix of jerseys, lightweight brushed wool styles, and printed cottons.