Wheels & Doll Baby

Wheels & Doll Baby is a fashion label based in Australia, founded by Melanie Greensmith and then husband Brett Ford. Greensmith now runs the label with her partner, Divinyls guitarist Mark McEntee. Wheels & Doll Baby first opened in 1987 in Hay Street, Perth before relocating to Crown Street in Darlinghurst, Sydney.

Clothes from the label were purchased for Sarah Michelle Gellar to wear on the TV series Buffy the Vampire Slayer, after Greensmith managed to convince two Los Angeles boutiques, Lisa Kline and Fred Segal, to stock her line of clothing.

In 2008, Greensmith was honoured for her contributions to the Western Australian fashion industry when she was awarded a star on the WA Fashion Walk of Fame on King Street in Perth.

Wheels and Doll Baby has been seen on Nicole Ritchie, Britney Spears, Katie Price, Katy Perry, Sienna Miller, Lily Allen and Daisy Lowe (to name a few!)