Primp Womenswear

What’s sexy, edgy, and oh so girly? It’s Primp! Don’t write the obituary for athleisure just yet. Primp is a California sportswear line that’s so hot, L.A.’s tabloid honeys are all Sidekicking each other to make sure they don’t walk out of the house wearing the same color pig or pony print. Primp designer and Detroit native Wells Butler is quickly establishing a Hollywood presence with a supercomfy pajama party collection that looks good on everyone and let’s you relax in style. Primp and feel right at home. No primping and preening needed here. These pieces are so comfy yet so creatively-cute and fashionable that you can just throw them on and go.